ART 375 - Graphic Design III: Logo Design and Branding Systems

How do businesses and organizations translate their brand identity into visual form? How does the design and aesthetics of an online marketing campaign help tell the story of the brand? In this course students will apply the principles and skills learned in Graphic Design II to the design, creation, and implementation of an integrated marketing campaign rooted in a singular brand identity. Through the study of historical and contemporary approaches, students will develop a branding campaign that will include logo design, web design, and social media presence. By the end of the semester, students will have created a unified off- and online brand identity package that tells the specific story of their brand

3 credits