Jan 21, 2020  
College Catalog 2019-2020 
    
College Catalog 2019-2020
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BSAD 320 - Marketing Principles


An overview course designed to develop an understanding of the role and processes of marketing in contemporary society and a managerial viewpoint in setting marketing strategy and tactics of the firm.

Pre-req: BSAD 130  and  .
3 credits



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