Apr 19, 2024  
College Catalog 2019-2020 
    
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College Catalog 2019-2020 ARCHIVED CATALOG

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BSAD 423 - International Marketing

Product and service mix in international marketing, promotional alternatives; distribution systems; pricing policies; and special opportunities and problems caused by cultural, social, political, and other environmental variables. Team Projects.

Pre-req: BSAD 320  or BSAD 350 
3 credits


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